Watsons
About Project:
The Deborah project highlights the seamless blend of innovation and elegance for a leading lipstick brand for women. Utilizing Cinema 4D, Redshift, and After Effects, this project was designed specifically for indoor LED screens using the anamorphic project method. It was prominently displayed in major Watsons beauty product stores, located in Istinye Park Mall in Istanbul and Terracity Mall in Antalya, Turkey.
Challenges:
Creating an engaging and visually appealing anamorphic display for indoor LED screens posed several challenges. The unique dimensions and viewing angles of anamorphic projection required meticulous planning and execution to ensure that the visuals were immersive and effective. Additionally, integrating high-quality 3D models and animations into the LED screen format, while maintaining the vibrant and luxurious essence of the Deborah brand, demanded innovative use of Cinema 4D, Redshift, and After Effects.
Results:
The final display for Deborah was a captivating and elegant showcase that effectively utilized anamorphic techniques to create a stunning visual experience. The high-quality 3D animations and detailed rendering brought the Deborah lipstick brand to life, enhancing its appeal and capturing the attention of shoppers. Displayed in Watsons at Istinye Park Mall and Terracity Mall, the project successfully highlighted Deborah's brand presence and reinforced its reputation in the beauty industry.
