Brand Motion • 2024
PayPal
Brand motion assets for PayPal developed in partnership with Hero4Hire Creative, spanning lifestyle-driven scenes, abstract brand moments, and flexible 3D visuals designed to travel across campaign formats.
ClientPayPal
Year2024
Scope3D Animation, Brand Identity, Motion Design
The Scope
Brand motion and CGI assets developed for PayPal in collaboration with Hero4Hire Creative, supporting multiple campaign contexts from lifestyle-led marketing to abstract brand motion.
The Execution
Every scene was built to adapt across formats — from social short-form to broadcast. The challenge was maintaining the warmth of the PayPal brand while injecting 3D depth and dynamism into traditionally flat campaign language.
